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Turn loyal customers into creators — reward them for posting about you on Instagram and TikTok. Social Tip is a word-of-mouth marketing platform that rewards your most loyal customers for posting about your brand on Instagram and TikTok. From inside Shopify, set a reward budget and let customers earn for content they already love making. You fund a reward wallet through Shopify Billing — set a target balance, top-up threshold and spending cap, and Social Tip tops it up automatically as rewards are paid out. You stay in control of spend and can change your cap anytime.