Affinity ‑ Customer Scoring

Ad platforms treat every buyer the same. Affinity scores real devotion and syncs your best customer. Meta and Google build lookalikes from anyone who bought once — so a one-time discount shopper and your most devoted customer look identical to the algorithm. Affinity fixes that. It builds a private identity graph from your orders, site visits, email engagement, reviews, and support conversations, scores every customer 0–100 against your own store, and shows exactly why. Then it syncs your highest-affinity customers to Meta Custom Audiences and Klaviyo — hashed, consent-gated, and automatic.